The Art of Executive Appearance: 5 Simple Ways to Impress on Camera and Inspire a Television Audience

by The Art of Executive Appearance: 5 Simple Ways to Impress on Camera and Inspire a Television Audience

The Number 1 Public Relations Bestseller now in its third edition. The prospect of being watched by millions of viewers around the globe can be terrifying. What impression do you want to make on a global audience? Will it raise or lower your company’s value? Will it open new partnerships for you? An executive who exudes confidence and authority will build a stronger and more profitable brand. This book’s unique approach to crafting an on-camera presence was developed from time-tested insight. It provides a powerful, yet easy, step-by-step guide for top executives and aspiring professionals to take control of their image. Your reputation is critical to you, the people you care about, and the future prospects of your business. By mastering these five routines for your appearance on camera, you’ll be able to readily capitalize on any publicity that comes your way. It has a proven record of making the kind of impact that transforms lives.

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